Tuesday, December 31, 2019

Using the Spanish Word Todo

Todo is a common Spanish adjective and pronoun that typically means all or every. Like most other adjectives, todo must match the noun it refers to in number and gender; when used as a pronoun, it also changes with number and gender according to the noun it replaces. Using Todo As an Adjective As an adjective, todo can come either directly before the noun or frequently before the definite article that comes before a noun. In this usage, todo is typically the equivalent of the English all before a plural noun and every before a singular noun. Vamos a tomar todas las medidas apropiadas para eliminar la discriminacià ³n. (We are going to take all appropriate means to eliminate discrimination.)Tenemos zapatos de todos tipos y colores. (We have shoes of all types and colors.)Todo el tiempo estoy pensando en ti. (I am thinking about you all the time.)Todas las personas son iguales, pero unas son mà ¡s iguales que otras. (All persons are equal, but some are more equal than others.)Hawà ¡i es el estado con mayor porcentaje de gente asià ¡tica de todo Estados Unidos. (Hawaii is the state with the highest percentage of Asian people in all of the United States.)El papa ha afirmado que toda persona tiene derecho a emigrar. (The pope has stated that each person has the right to emigrate.) Using Todo As a Pronoun As a pronoun, todo and its variations typically have the meaning of all, although the context can require other translations: Todo es posible. (Everything is possible.)Todos fueron a la playa. (They all went to the beach. Or, everyone went to the beach.)Todas estamos bajo mucha presià ³n. (All of us are under a lot of pressure.)Todo puede cambiar de un segundo. (Everything can change in a second.)Todo està ¡ bien. (All is well.)No todos quieren hacer negocio en Internet. (Not everyone wants to do business on the Internet.)A pesar de todo tenemos algo que festejar. (Despite everything, we have something to celebrate.) MiscellaneousUses for Todo Sometimes, todo can be used to add emphasis: El corazà ³n latà ­a a toda velocidad cuando te vi. (My heart was beating at a high speed when I saw you.)Te lo mostramos con todo detalle. (Were showing it to you in great detail.)Visitar Manzanillo es toda una aventura. (Visiting Manzanillo is quite an adventure.) Todo and its variations are used in various phrases and idioms: ante todo — primarily, principally, above everythinga pesar de todo — in spite of everythingasà ­ y todo — nevertheless, in spite of everythinga todo color — in full colora todo meter — at full speed, at full forcea todo pulmà ³n — with all ones might (a pulmà ³n is a lung)casi todo — almost everythingcon todo — nevertheless, in spite of everythingdel todo — entirely, without exceptionde todas todas — with absolute certaintyde todo en todo — absolutelyen todo y por todo — under all circumstancespor todo, por todas — in totalsobre todo — primarily, principally, above everythingtodo el mundo — everyone Using Todo With a Plural Form of Ser It is common in Spanish for a sentence of the form todo conjugated ser plural predicate to use a plural form of ser. The phenomenon, which contrasts with English usage, can be seen in these examples: No todo son millonarios en el bà ©isbol profesional. (Not everyone is a millionaire in professional baseball.)Todo son problemas. (Everything is a problem.)Todo son buenas noticias. (Its all good news.)Todo eran mentiras. (It was all lies.)

Monday, December 23, 2019

Sony Corporation Of America Et Al. V. Universal City...

Sony Corporation of America et al. v. Universal City Studios, Inc., et al. Petitioner: Sony Corp. Respondent: Universal City Studios, Inc. KEY TERMS: Fair Use: Have valid reasons for infringe another’s copyright under certain situations that are legal without permission from the copyright owner. It must be determined that the use is only for non-commercial or nonprofit purposes by considering â€Å"the nature of the copyrighted work†, â€Å"the amount and substantiality of the portion used in relation to the copyrighted work as a whole†, and â€Å"the effect of the use upon the potential market for or value of the copyrighted work† (Copyright Act). Examples include collections in libraries open to the public or related to academic research. Time-Shifting: Record the program so viewers can see the program later, especially if they will miss it. Authorized uses - Copyright holders decided to allow copying of their material. Unauthorized uses - still allowed under ‘fair use’ statute 107 to 118 of Title 17, copyright law. Copyright Infringement: Using works that are protected by copyright law and infringing the right of the copyright holder. Contributory Infringement: Patent Act brands anyone who â€Å"actively induces infringement of a patent† as an infringer, 35 U.S.C. 271(b) and imposes liability on individuals labeled â€Å"contributory† infringers 271(c). BACKGROUND INFO: Universal City Studios, Inc. (UCS) originally sued Sony Corp. of America (SCA) because some peopleShow MoreRelatedContemporary Issues in Management Accounting211377 Words   |  846 PagesHong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With oYces in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in the United States by Oxford University Press Inc., New York ß Oxford University Press 2006 The moralRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesa German company. Eurotunnel – clash of cultures threatens to derail Anglo–French rail link. Ryanair – competitive challenge and strategic choice in the budget airline industry. 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Sunday, December 15, 2019

Essay on Human Behaviour and Social Norms Free Essays

Running head: HUMAN BEHAVIOUR AND SOCIAL NORMS Do social norms influence human behaviour? Human behaviour is the response to given stimuli, which are socially and environmentally affected. This response is something that can easily be influenced and shaped through many personal, situational, social, biological, mental factors. In this essay the case of social norms influencing human behaviour will be analyzed using previous studies. We will write a custom essay sample on Essay on Human Behaviour and Social Norms or any similar topic only for you Order Now Social norms are part of a larger influential scale generally named as social influence. Social influence is the exercise of power that an individual or a group can use on other individuals or society in order to alter their attitudes, behaviours and lead them to a desired direction. Social influence has as an outcome three different behavioural patterns, which are conformity, compliance and obedience. All of them will be discussed, but especially conformity and compliance, which mainly include the influence of social norms on behaviour (Franzoi, 2009; Cialdini Goldstein, 2004). Firstly, conformity in general is the action to adapt with the behaviour of the rest of the people due to perceived group pressure. Practically, this means that the way people dress, entertain themselves, protest, work, eat, go on vacations, disclose themselves and substantially anything an individual can occupy himself, is formed by group’s direction and tendencies because the majority of people, if not all of them, try to socialize and be accepted by their society in any possible way. This phenomenon is called conformity and it is an ambiguous question if independence, which indeed is a reality, exists anyway. This happens because people voluntarily direct their independence towards society’s preferences and tendencies in order to feel that they belong somewhere and they have a particular social identity (Franzoi, 2009). The second factor of influence is the compliance and it is has to do with the public and clear acceptance of one’s person to act according to given social direction by the indicated social power. However, compliance can be divided into internal and external. This means that a person can comply with a situation either because someone else indirectly forces him or either because he believes he should act like this. For example, if someone asks his friend to lie in order not to have problems with parents (e. g. cover a sneaking out) but he does it in the name of friendship even if he does not really want it, this is a clear example of external force making you to comply. Internal compliance is the opposite state where personal beliefs and attitudes force you to do something without having any external pressure to do something. This issue is very important because in the case of external compliance, social norms are in a great influential position in contrast to internal compliance where personal beliefs mainly take place on the decisional process (Franzoi, 2009). On the other hand obedience is the total performance of a given order by social power without any resistance against it or trial to sustain independence. Social power is the available social sources through social acceptance and social status that a person or a group of people can have in order to exercise persuasion and give motivation to make people change or fulfill their requests. Consequently, these three parts of social influence represents the levels of personal accordance to social patterns, authoritarian or not. Specifically, it can be noticed that the level of individual’s independence sets if a situation is more about conformity (unconscious but voluntary acceptance of the norms), or compliance (internal or external acceptance) or obedience (total accordance to social power) (Cook et al. , as cited in Franzoi, 2009; Franzoi, 2009). Focusing more one the aspect of conformity and the influence of social norms, there are specific factors that affect conformity and levels of social norms’ influence on it. These factors can be situational, personal and cultural. Situational factors can be group size, group cohesiveness, and social support. Group size is important because as Asch (1955) found, the larger the group, the bigger the phenomenon of conformity due to social norms. Group cohesiveness makes the group to have greater bonds due to similarity and ability to easily show empathy to each other (Christensen et al. , 2004) and social support is noticed to groups with higher levels of cohesiveness and bonding. On the other hand, there are personal factors ffecting the type of conformity such as self-awareness (ability to understand own self), self-presentation (try to present ideal self in order to conform), personal control (desire to feel that one has control, as a human right, over particular situations) and gender (gender differences- women are more likely to conform) (Franzoi, 2009). Based on all the previously referred material, conformity is totally driven by social norms, norms that are not written but sometimes are more powerful than law; the way that a person conforms to society affects the level and type of his compliance to society’s requests. For example, if a person has as personal characteristic not to like altering his self-image/ presentation based on society’s preferences due to his intense belief in independence, it is possible that this person will comply more difficult because of external motivation instead of internal. On the other hand, this means that if a person has an internal compliance only to smile to people who knows and not to anybody else due to his belief, this will affect the way that he conforms to the social norm of smiling to people in general in order to be kind. This shows how social norms can affect conformity and consequently compliance and the other way around, respectively. Furthermore, people have a tendency to create and maintain meaningful relationships with other people because they need socializing as human beings, which is called as affiliation. Affiliation is a good example of internal compliance. This motivation makes the compliance to socializing and dedicating energy and time on building relationships, an internal acceptance for personal growth (Franzoi, 2009; Cialdini Goldstein, 2004). Nevertheless, there is the issue of how and when external compliance to social norms such as stereotyping occurs. In particular, Bargh and Chartrand (1999) did a study on automaticity of behaviour and found that when people are unconsciously pre-occupied with e. g. stereotyping words, even if they believe that stereotyping is wrong, they are likely to stereotype because they unconsciously externally comply with the given stimuli. Stereotyping is a form of social norm. People may stereotype in order to protect themselves; for example, filthy aggressive people on the street may be perceived as thieves or criminals. So there are two outcomes on this example. One person may believe that the appearance cannot indicate anything about personal characteristics but in the end he conforms to the social norm and try to avoid him as the other people around him do (external compliance). On the other hand, one may truly believe that these kinds of people are definitely criminals because he might have a bad experience in the past so he avoids him due to his belief (internal compliance to the social norm of avoiding this kind of people) (Franzoi, 2009; Cialdini Goldstein, 2004; Bargh Chartrand, 1999). Rimal and Real (2005) did a study on how perceived norms affect human behaviour with college students in order to investigate intentions to alcohol consumption. They proposed the theory of normative social behaviour that includes three mechanisms: injunctive norms (such as social approval), outcome expectations (such as personal benefits) and group identity (such as similarity). Their hypothesis was that these three mechanisms are able to moderate the influence of social norms on the human behaviour. Indeed, their results showed that these normative mechanisms could predict the intention of alcohol consumption to college students. Consequently, this study is a clear answer to the question whether social norms affect human behaviour. In addition, Rivis and Sheeran (2003) did a study on Theory of planned behaviour in order to find out whether added descriptive norms can be good predictors of human behaviour in the particular model. Their results showed that younger participants and health risk behaviours are greatly related to stronger correlation between intentions of behaviour and descriptive norms; confirming that behaviour is affected by norms. As a conclusion, the general point of view in all these theories and facts is that social norms affect human behaviour through the state of conformity and compliance. Substantially, the intentions of behaviour can be affected either implicitly or explicitly. People conform to the society in order to be accepted and comply with various social norms that conformity requires through implicit/internal or explicit/external way. Even if personal and situational factors may influence the level of compliance and conformity, people constantly comply with various requests either due to personal beliefs or due to accepting other’s personal beliefs. Word count: 1. 440 References Asch, S. E. (1955). Opinions and social pressure. Scientific American, 31-35. Bargh, J. A. , Chartrand, T. L. (1999). The unbearable automaticity of being. American Psychologist, 54, 462-479. Christensen, P. N. , Rothberger, H. , Wood, W. , Maltz, D. C. (2004). Social norms and identity relevance: A motivational approach to normative behaviour. Personality and Social Psychology Bulletin, 30, 1295-1309. Cialdini, R. B. , Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621. Franzoi, S. L. (2009). Social psychology (5th ed. ). New York: McGraw-Hill. Rimal, R. N. , Real, K. (2005). How behaviours are influenced by perceived norms: A test of the theory of normative social behaviour. Communication Research, 32, 389-414. Rivis, A. , Sheeran, P. (2003). Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis. Current psychology, 22, 218-233. How to cite Essay on Human Behaviour and Social Norms, Essay examples

Friday, December 6, 2019

Leadership for Documented - Researched and Tested - myassignmenthelp

Question: Discuss about theLeadership for Documented, Researched and Tested. Answer: Introduction Leaders are the critical assets of any organization in todays compelling world. The rising market competition, the ever changing needs and dynamically modifying demands make it even more difficult for organizations to succeed (Wang and Hackett, 2016). The role of the leaders of the organization thus becomes more challenging and demanding. The leaders with their vision and mode of execution devise the path of success and enable companies to perform. Leaders not only draft strategic plans but also lay down a roadmap that leads to achievements of goals (Amundsen and Martinsen, 2014). They participate in the issues, they enable the teams to perform and they enhance the productivity of the entire organization. The leaders, irrespective of their style, approach and method perform their duties and fulfill them. They are inspirational and motivates for any task completion (Nayab, 2011). They provide guidance and give the chance of innovation to all. They do not act like a boss, but prefer th emselves to be a team member. Leadership is a very challenging task. With time, the prospects of being a leader have changed remarkably. A lot many leadership theories have been formulated, documented, researched and tested. These theories spread the awareness of the various styles of leadership, their key skills, their competencies and the approaches to ensure results (Kimmorley, 2015). A leader may be devising its own methods or it may be utilizing the already known styles altogether to create their own signature. Even the characteristics of each leader influences their style of leadership and makes an impact to the organization overall. Leaders are thus, the impeccable part of an organization that drives the company and its employees towards meeting their own professional as well as personal targets. The report presented below critically analysis the role of three leaders that have made a mark in the organization with their leadership. They have their unique strategies and have succeeded in the work place. This report also analysis their work style, the approach towards handling difficult situations and the correlation of theories to the management style. At the end of the report a recommendation for the maintainability of the success driving factors of the leaders is mentioned. The conclusion drawn reflects the link between the theoretical aspects and the practical scenarios. Discussion Leaders are important for an organization and effectiveness of leadership is essential for leaders. Leadership styles drive the factors of growth for the company. Each leader brings something new to the organization by implementing and executing the techniques that their leadership styles invoke (Northouse, 2015). The leaders create their impact with the methods they use and the principles they follow. Driving the organizations to lead in the market or with the idea of making a difference creates impact on its employees as well. Therefore a leader, his experience and work methodology do shape and define the future of its organization. Below mentioned are the briefly detailed introductions, roles and the achievements accolade to the leaders with specifications for selecting them. David Rohrsheim Leading the Australian division of Uber Inc. David holds the position of General Manager in the company. He was the initiator of Uber services in Australia in the year 2012. He holds a business management degree from Stanford University Graduate School of Business and has served many companies over time (Fairhurst and Connaughton, 2014). His work span varies to around 18 years, starting from 2015 and has held many positions since. His experience constitutes learnings from the domain of marketing, operations, safety, recruiting, legal, public policy communications. David was the first employee of the company on the country, who was involved in brining the San Francisco based business to Australia. After successful deployment in Sydney, he helped in expanding the business to other cities of the country including Melbourne, Brisbane, Auckland and five other places (Avolio and Yammarino, 2013). He is actively involved in managing the exponentially rising business. He has also contributed in developing employability options for partner drivers on Uber platform (Uber's success based simply on giving customers what they wanted, 2017). As an engineer holding a First Class Honors degree from Adelaide University, he was the president of his college. The traits above show that he was not only exceptionally well at academics, but was also known to have performed well overall as he won the presidential election. His prominent traits reflected from the achievements are intelligence, friendliness, discipline and fearlessness (Choudhary, Akhtar and Zaheer, 2013). The characteristics show that while he was a good and effective communicator, he was capable of managing his duties towards academics as well as other activities that were crucial too. The leadership traits were visible from his academic days, where he was elected as the president of his college. He later surfaced as the international leader of transportation giant. His hard work, dedication, learning from the situations and the ability to face failures make him an exceptional leader. In an interview once he exclaimed that he was comfortable with people having a f oolish impression of him (Wells, 2014). He credited this important learning to his professor at Stanford University. His exceptional courage to invite an outside brand and stabilizing it in a different country is appreciable. His ability to lead in the new areas, the non failing determination for succeeding and the inherent traits of being a leader with intelligence has made him a remarkable business person with a different identity (Herman and Chiu, 2014). His approach towards working and dealing with problems remain simply to not to care about other opinion. He is comfortable with learning from failures and observant from the adverse scenarios. He is well aware of the fact that usually people demoralize more than motivate for seeing the brighter side of things (Collins and Collins, 2007). He has adjusted his vision and the companys goals so as to only see the big picture and learn from the failures. Daniel Flynn Known as one of the most successful entrepreneurs of Australia, Daniel Flynn, the co-founder and managing director of Thankyou, has created an impression as an inspirational leader because of his efforts and vision. Driven by the motivation to eradicate poverty and help the developing countries with the bare essentials of living, he and his friends founded the company Thankyou Water. The company was originally founded with the purpose of funding water projects in developing nations by launching a bottled water product (Are you the right kind of leader for the future? 2016). With the growth and expansion in time, Thankyou grew towards other ranges of food and body care products in order to fund food and health and hygiene products as well. Later the brand was renamed to Thankyou which is now a shareholder free company with its first international market in New Zealand. Flynn credits the success of his journey to the support of his friends. He acknowledges that while being a beginner in the entrepreneurial domain had its challenges, yet the collective team effort and determination kept them moving. Despite the less acquaintance to the business world and its paradigms, the aim and vision of the company was always the top most priority for its founding members. Daniel has successfully written and published a book titled as Chapter One and dedicated 100% of its profits to support the future of Thankyou. He has been awarded with the title of Victorian Youth Australian of the year for 2 consecutive years of 2014 and 2015. Daniels interviews highlight the factors of success to his ability to learn from the people around and the desire to progress while making mistakes. He is known to possess the participative and collaborative style of leadership. His characteristics observed from his work are humble nature, desire to serve human kind and determination for growth. His exquisite qualities and vision of helping the developing countries makes him a charismatic and moving leader that inspires. The growth of his company under his leadership, the expansion of products and the idea of serving people has been appreciated in the entire country and supported by the citizens as well (Riding waves of innovation to an optimistic future, 2016). His approach towards the success of the company is through participative leadership techniques. The collaborative efforts and combined determination is the reason behind companys success. He is also known to have the open mindset with the ability to deal with mistakes and per form well by learning from them. Daniel and his team were working very hard and efficiently to launch the range of Thankyou products, in the year 2013, but was not able to produce certain output. That is when he decided to reach out to the Coles and Woolworths with his own campaign to convince them to encourage stocking up of the products for Australian consumption. He devised the campaign with primarily highlighting the human touch factor to the offerings (Van Hemmen, Alvarez, Peris-Ortiz and Urbano, 2015). He focused the benefits the developing nations will receive by stocking these products. Using his influential leadership abilities he hosted the campaign. His characteristics and honest efforts to help people gain access to food and water and hygiene products were brightly visible (New era for innovative businesses. 2017). The data that moved behind the campaign represented that over three years the company was able to provide water to over 15,000 people. His efforts bore fruits and the company agreed to serve its stock to Australian consumers, which enabled Thankyou to serve 56,000 people in the span of next eight months. His leadership effectiveness also conveyed the message bright and clear to the consumers of Australia who seem to have liked the concept and shown appreciation to it. The acknowledgement from the market and strong determination of the founding members proved that the concept worked (Sohmen, 2015). This enabled the company and Flynn to work towards it more efficiently. With the successful efforts during the time of the campaign motivated the founder to enter into international markets spreading the concept and its awareness amongst people. Thankyou has been able to convey marketers of New Zealand to participate in selling the products and become a part of the human movement. Daniel Fl ynn has been also working on his book with the sole purpose of using its profits to serve the major motive. Naomi Simson A women entrepreneur with the aim of inventing the service industry with online experience gift retailing based became one of the most successful business women in time. Naomi Simson is the founding director of the company RedBalloon. She is also a blogger, writer, philanthropist and thought leader. She started her marketing stint with many corporate giants and then left her job to accomplish her passion project of RedBalloon (Marx, 2015). She has recently resigned from her position as CEO of the company. She has many accolades like the EY Entrepreneur of the Year award, 2011, the Telstra Business Womens Awards for Innovation, 2008, and many more. The origination of the company was in her house with a small personal investment. Her simple yet creative idea for creating memories as gifts was her singly obsessed area of interest then in the founding years. She raised the companys brand and its reach and went to hit global markets with her uniqueness and quality. The beginning of the project was not smooth and it was her determination and single-minded passion that drove her business to the heights. Today the company RedBalloon stands in global services holding corporate customers from the big giants using Naomis company in paying one of a kind incentive. She made a difference by the service offering provided in the sector by keeping the memories as a method of gratitude or for gifting (Weng, Huang, Chen and Chang, 2015). The idea which started in Naomis home with a small investment grew to a high in demand service offering that dominated Australian market. The internationalization of the idea enhanced the reach of the company to farther distances and enabled Naomi to create itself as a brand (RedBalloon CEO, CMO depart as part of organisational restructure, 2017). The approach towards the leadership styles of Naomi stands unique in every way. She believed in her team and directed them to focus at the goal that was being targeted at. When her company grew large on a global scale, she credited the growth to her employees. Her transformational leadership work style, molding the innovative idea to a successful business and motivating the employees for excellence driven productivity is the key to success. Her exceptional abilities to reinvent a business and focus on the goal have created a respectful position (Kemp, Madsen and Davis, 2015). She is now a linked in influencer, a philanthropist, a thought leader and one of the inspiring entrepreneurs of the country. Her methods of expanding the business idea, determination and ability to handle the hardships have made her a very efficient business leader. Contrasting the leaders on critical perspective analysis Every leader is known for their styles and has designed their own techniques of leadership. Each leader personifies their styles of leading and working in their own manner. They may be inspired upon by various approaches or pervious learnings. Also, a majority of the leadership style comes from the experiences collected during the time (Kang, Solomon and Choi, 2015). Therefore, the comparison between leaders on the basis of a certain parameter seems to be a little unfair. Leaders are important for an organization and effectiveness of leadership is essential for leaders. Leadership styles drive the factors of growth for the company. Each leader brings something new to the organization by implementing and executing the techniques that their leadership styles invoke. Yet, on the basis of critical perspectives and impact of leadership abilities towards work environment, a little contrast can be drawn. The three factors on which the contrast for the above mentioned three leaders can be do ne are the characteristics on which the leaders are constructed by the accounts, the description of conceptualization of leadership by the leaders and the success conceptualization through leadership. The first contrasting feature is the way in which each leader is constructed as a leader by the account. In the case of the business leader David Rohrsheim, he shows exquisite personality traits and is the example of the theory of trait leadership (BELLO, 2015). He has in his previous time and during earlier work stages, shown the traits of a true leader, that makes him unique in every way and a true choice for being a leader. The second leader, Daniel Flynn is a participative leader, who collaborates all and moves further. His work has shown that he is good with team management and very efficient in communicating the message. This makes him remarkable and his goal for helping the human soles is a discrete quality, very less posses (Muchiri and McMurray, 2015). Our third leader, Naomi Simson is a dynamic, single-minded innovator who is known for her differentiating service abilities. She surfaced over the hardships and became an achiever by her true work and dedicated approaches. The se characteristics make them leaders in their own unique way. The second contrasting feature is the description of conceptualization of leadership, by the leaders. Each leader describes their personified definitions of leadership. For the first leader, David, the leadership is about effective communication to people, being uncomfortable with limits and truly not worrying about others opinion. This combined together, gives the ability to experiment, sustain and drive the unusual towards excellence (Bakker-Pieper and de Vries, 2013). Leadership is about being self with effective communicational skills. On the other hand Daniel conceptualizes leadership as the ability to stay humble and work collaboratively together to reach a unified goal. Making mistakes and learning from them do improve your abilities and make you a more efficient leader, is what Daniel appears to believe in. The third leader Naomi Simson seems to believe in creating a differentiated product or service offering and the leadership conceptualization is the ability to innovate in the market and work hard on achieving it makes them a true leader. The third attribute that conceptualizes success from the perspective of the three leaders is summarized below. The first leader David Rohrsheim conceptualizes the success as the ability to use the power of leadership ability to handle business well and do more with it is signified as success. He succeeded in developing and providing new employability options for Uber partner drivers is considered to be a significant achievement in terms of attaining success. For the second leader, Daniel Flynn, success conceptualization is not business related (Renko, El Tarabishy, Carsrud and Brnnback, 2015). He has been working with a major goal of serving humanity with business products. He and his company aims at reaching out to more people with more products that help them have better basic amenities. The success conceptualization of the same idea that is to reach out to maximum profit from the product offerings to enable the water, food and hygiene product needs to the developing nations is the attribute. The third leader Naomi Simson has worked efficiently hard to make her company rise from the ashes. She has been working on her idea and created a fully functional operational unit of an online service entity. Her leadership is quoted to be most influential and she is a well recognized thought leader (Baporikar, 2015). Her success conceptualization is referred to as the ability to overcome hardships in the process of development of idea. She focuses on single-minded goal achievement that makes work does not feel like work and drives towards excelling. She recommends working for the most valued idea and giving the best possible efforts to make it come to reality is the success come true factor. From the above contrasting features, it becomes evidently clear that every leader has their specific style, attribute and skills (Karol, 2015). Each of them moved with a dream that turned into an achievable goal and they developed paths to attain them facing all the hard ships. Recommendation The leadership theories that surfaced by critical analysis of the three theories reflects that they can be personalized for specific requirement or by specific person. These theories are applicable to their most precise form. The ability of a leader is judged by his efficiency in producing outcome. These leaders are all well focused and worked for attaining goals in their own specific way. To continue enhancing their styles of leadership and to remain more productive they should learn from the characteristics of others to keep their services and products enhanced. David who is a business minded person focused at effective communication, which indeed is a way to reach out to people for convincing them. Daniel on the other hand was humble and worked for a greater cause, giving its leadership the human touch of kindness and softness. These qualities are also required to earn reputation and respect in a leader. Naomi gives the clear thought provoking idea of focused attention and strong determination to reach the goal. She also teaches to have faith in the believed idea and stick to it, even during harsh times. This concludes with the combined recommendation put together from the learnings of all the three leaders who have successfully worked in their fields and have made their own name. Conclusion Leadership is one of the most crucial aspects of business success and growth. It helps companies in creating a significant impact on success. Effective leadership creates a significant and well defined impact on organizations competitiveness. With expanding reach of companies innovation and creativity has been the most demanded attributes of the employees. An effective leader is able to manage and maintain innovative team for organizational growth. The overall evaluation focused on leadership aspects of different leaders in order to analyze and evaluate their style of leadership in the current competitive era. Leadership styles of Daniel Flynn, Naomi Simson and David Rohrsheim has been analyzed and evaluated in the study. The evaluation clearly reflects that communication, guidance and long term perception are the common attributes of an effective leader. The success of the individual businesses was due to sincere contribution of the leaders. However, in the modern era effective leadership demands efficient consideration of situational factors. Democratic leadership is successful in moderate business situations however the situation of emergency demands autocratic leadership. 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